Google last night announced a new budget Android tablet for the summer – The Google Nexus 7. Manufactured by Asus, the Google Nexus 7 aims to unite the latest Android technology and the best content from Google Play into a portable device that you can take anywhere. The craziest part of the equation is the price. The Google Nexus 7 tablet is planned to RRP at an extremely accessible £159 for the 8GB version and £199 for the 16GB. Why is the tablet so lowly priced and will it be worth the money?
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The announcement of a portable Google Nexus 7 tablet comes just a week after the Apple iPad Mini rumours swept the internet once again. Rather than lock swords with iOS and compete for a premium priced device, the Google Nexus 7 tablet shifts the focus onto producing an affordable tablet which gives you access to great content.
Fight Fire with Google Nexus 7
The Nexus 7 announcement is a similar approach to that of the Amazon Kindle Fire; which offered a budget tablet for the masses that runs content from the Amazon Marketplace. Amazon’s strategy with such a low priced tablet is to claw back revenue through the surge of extra volume and sales from their content store. A remarkable success for Amazon in America, the Kindle Fire is yet to be released in the UK and Europe. The demand for a fully functional budget Android tablet is there and the Nexus 7 looks set to reach for this crown.
There are already 7 inch budget tablets available on the market, such as the BlackBerry Playbook and Archos 80 G9 that offer a spacious memory and affordable tablet solution for under £200. Where the Google Nexus 7 tablet differs is that it offers brain melting specifications.
With a 7 inch display and weighing in at a feather light 340 grams, the Google Nexus 7 tablet was built with portability in mind. Videos should be a joy to watch on the screen as this budget Android tablet serves up a 720p HD display through the scratch-resistant Corning glass. With a curved back and textured grip, the Google Nexus 7 appears sturdy to operate in your hand when on the move.
As the first device to utilise Android’s latest operating system, Jelly Bean 4.1 OS, the Google Nexus 7 will have priority access to the many features of the new sweet-tasting OS. Android Jelly Bean will offer smarter notifications, eye catching new widgets, and easier home screen customisation that’s as easy as “Drag and Drop”. We can’t wait!
The Google Nexus 7 looks like it was built for sharing content too. With NFC, Bluetooth and Wi-Fi connectivity, it’s easy to communicate with your friends devices and spread the love of your favourite content.
The most impressive feature of the Google Nexus 7 is its quad core Tegra 3 processor, which ensures your high end multimedia and multitasking runs smoothly on the Google Nexus 7. With ether 8 or 16GB models available, there’s more than enough storage space for a device built for on the move.
We very much doubt that at £159 the Google Nexus 7 makes much of a profit at the point of sale. Rather the intention is to go much deeper than just another tablet sale. The Google Nexus 7 is one of the cheapest ways to access Google Play, the one stop content store for all things Android. Google Play gives the Android user access to over half a million apps, millions of music tracks and ebooks, and thousands of movies to marvel at.
There are currently over 900,000 Android devices activated daily. With the announcement of the Google Nexus 7, this figure is sure to surpass 1 million as a quad core processing tablet hits the market for just £159. Highly affordable, highly desirable, the Google Nexus 7 is sure to be a hit.
If you simply can’t wait for the new Google Nexus 7, check out our range of tablet deals.