Once just a day of deals, Black Friday now marks a four-day long event, packed with discounts on everything from cosmetics to tech. With tons of offers right in time for Christmas, it’s the perfect time to get the phone you’ve always wanted.

What is Black Friday?

Originally from the US, Black Friday marks the day after Thanksgiving, and always falls on the fourth Thursday of November. It made its way across the pond in 2010 when Amazon began offering discounts to its UK customers. Fast-forward to 2018 and Black Friday has become one of the biggest shopping events in the country.


In America, Black Friday goes as far back as 1952 with two potential explanations for its name. One is that Black Friday was the day retailers turned a profit, also known as ‘going into the black’. The other suggestion is that the term came into use to describe the manic traffic in Philadelphia on the day after Thanksgiving.

What is Cyber Monday?

Cyber Monday has also gained popularity in the UK in recent years, taking place on the first Monday after Thanksgiving, following Black Friday. The term was created after researchers spotted an increase in sales on Monday after Thanksgiving as people returned to work to use the faster internet.


There isn’t much of a difference between Black Friday and Cyber Monday, and the two dates are now usually used to the mark the period of ‘Black Friday’.

When is Black Friday 2018?

This year’s Black Friday falls on the 23rd November, with deals at some retailers lasting up to and beyond Cyber Monday on the 26th November. e2save will have a huge selection of deals to snap up straight through from Black Friday to Cyber Monday.


If you can’t wait until then, you can browse all the latest handsets and contracts on e2save here, where there’s great deals all year round.

Black Friday Mobile Deals

We've all seen news footage of massive crowds and scuffles for goods during Black Friday in stores. If you want to keep your distance from the craziness and get your hands on the best deals, the best idea is to shop from the comfort of your own home by staying in and going online. Shopping on the web is the best way to avoid the crowds and queues of the high-street and you'll have an even bigger selection of bargains to choose from.

It can be easy to get swept up in the Black Friday madness so make sure you know what you’re looking for before you start shopping. Setting your sights on a handset helps you to filter through the deals and find one that’s right for you.


Shopping early is one of the best ways to bag a bargain. Many of the deals around on Black Friday are subject to limited stock so be sure to get there first to avoid disappointment.If you want to get your hands on the new Samsung Galaxy S9, for example, make sure you're online and waiting for the deals to launch.

To make sure you’re the first to hear about all the Black Friday deals on e2save, keep an eye on the Black Friday page to stay up to date with the latest deals throughout the event.