Mobile social networking experiences huge growth
A new report from Visiongain has examined the rapidly growing market of social networking on mobile devices has foreseen even further significant growth over the next five years. The report named “Mobile social Networking 2011-2016” has provided crucial forecasts of growth in the category, market sizing and analysis of development prospects for the period 2011-2016. Their research has revealed that in 2011, the current mobile social networking user base is around 11.1 billion globally but this is set to grow at a compound annual rate of 11.8% over the next five years to over 1.9 billion users.
This huge market has many separate dynamics of monetization, competition, trends and user habits dictating its development. If you were to ask yourself, how many time do I (or my friends) check my facebook or Twitter on my smartphone daily? Most would answer several, so it is not difficult to see why mobile social networking is one of the most dominant uses for our smartphones.
Lately the line between our computers/laptops and our smartphones has become increasingly blurred and the majority of all social networking features have become available on our mobile phones. The latest update for Facebook, Facebook 2.0 saw Facebook chat become available on all compatible handsets as well as push notifications even whilst not in the app itself. With even more updates and developments penned for the future, it’s clear to see that although mobile social networking is experiencing huge growth, the growth is only set to continue.